Cheap Ralph Lauren
Ralph Lauren's son David �?Lauren recently revealed that the luxury brand's future will follow the footsteps of peers, and to focus on Polo Shirts business.
He believes that higher Cheap Ralph Lauren products, attractive margins, sales growth in the coming years in the business the company is expected to exceed the clothing business. In an interview with Wall Street Journal interview, vice president of the company's advertising department, David said: "If you watch over Louis Vuitton, Chanel, Prada and Gucci these brands, you will find 70% of their products are clothing."
"They do not need to sell too much clothing, Ralph Lauren and Giorgio Armani are based clothing business oriented. Our goal is to Ralph Lauren Polo evolved into the company accounted for heavier traffic."
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